Nov 26, 2025
In the final episode of the CEO Diaries series, Jill discusses one of the trickiest parts of running a successful membership: retention. She breaks down why people actually cancel—usually because they’re not using the membership or they feel overwhelmed—and shares how to keep members engaged through clear...
Nov 24, 2025
In this week’s CEO Diaries, Jill breaks down why deliverables alone won’t keep people in your membership long-term and how real ROI comes from clear promises, scalable systems, and smart structure. She reflects on the hard lessons from her first membership back in 2012—like assuming content was enough, forgetting...
Nov 19, 2025
In the third episode of the CEO Diaries, Jill breaks down the numbers, psychology, and strategy behind pricing a successful membership, and shares how she’s using that same knowledge in building out the Strategy Lab. She digs into the difference between acquisition and retention, why loyalty should always be rewarded,...
Nov 17, 2025
In the second episode of the CEO Diaries series, a behind the scenes look at the creation of her newest major business offer, the Strategy Lab, Jill talks a bit about the importance of leveraging business strategies to achieve growth. She discusses the need to evaluate current product offerings, focusing on which...
Nov 12, 2025
Welcome to the CEO Diaries. In this new mini-series, Jill is sharing the why, the what, and the how behind creating JillFit’s newest major business offer—The Strategy Lab—in over 5 years. Today, Jill shares her thoughts on how to determine when your business is in need of a new offer. In business...