Mar 30, 2026
Your followers won’t want to buy from you if they don’t know anything about you, so it’s a great idea to write intro posts as a way to showcase who you are. If you’re stuck on what to write, you can use Jill’s "4S" framework. The four elements are: Social Proof (credentials, years of...
Mar 25, 2026
You may have already niched down, but you might need to start thinking about what your specialty is—and they aren’t the same thing. Jill challenges you to rethink how you position yourself in an increasingly crowded market, arguing that niching down to a target demographic is no longer enough—you also need...
Mar 23, 2026
Ever dreamed of waking up to sales notifications while you were sleeping? Today, Jill pulls back the curtain on two powerful evergreen sales funnels—the Self-Liquidating Offer and the Evergreen Webinar Funnel. She gives you a no-fluff anatomy of how each one works, where they tend to break down, and how to know...
Mar 18, 2026
Evergreen funnels and live launches can work together in your business. You can always set up your evergreen offers to run on paid ads and generate passive sales, but while the setup is simple, making them profitable requires one to two months of patient testing and tweaking of ad copy, sales pages, and offer flow. Live...
Mar 16, 2026
Evergreen sales are historically harder than live launches, mainly due to lack of built-in urgency, so today, Jill is sharing practical ways to overcome that challenge. Right now, people are looking for micro solutions for their micro problems—that means focused, low-ticket mini courses priced roughly between...