Jul 29, 2026
Do you know the difference between angle and intention in your marketing? The idea comes from the fact that the best-practice fundamentals (the intention) that actually deliver client results are rarely what convinces someone to buy a coaching package, while a flashy, curiosity-driven "angle" is what captures attention...
Jul 27, 2026
Summer is historically the slowest season for business promotions. Your potential clients are distracted by vacations, kids being out of school, and a general "out of office" mode makes it harder to sell things that require routine or commitment. Rather than panicking about low engagement now, use this quieter period to...
Jul 22, 2026
Today, Jill explores the concept of the "second sell"—the often-overlooked practice of re-selling customers and leads on actually consuming or actioning what they've already opted into or purchased. The reality is that most people's excitement fades quickly after signing up for a freebie or paid program. So to keep...
Jul 20, 2026
Trust-building is essential, as the online space enters into what Jill calls the current "trust recession." Trust typically takes at least 18-24 months of consistent effort to develop, but there are ways to accelerate the process. Today, Jill shares those 6 strategies for speeding up the trust process. They include...
Jul 15, 2026
There are six strategies coaches can use to craft offers that remove risk and drive prospects to say yes now instead of putting off a decision, and the key to all of them is packaging the offer so compellingly that objections dissolve naturally rather than needing to be argued away. The six strategies include: adding a...