Nov 25, 2020
In this episode Jill explains that trying to impress your audience is often times the incorrect strategy. Talking about science facts, new researches, super difficult and complex data, or just using a more professional language on your content might be great for your ego and for the 5% of your audience that actually understand this kind of content, but for the general public its just boring. The average person wants simple information and easy answers to their struggles. You – as a content provider – have the chance to provide just that, by engaging and connecting more along the way.
“Chances are the people that we are trying to reach are not interested in the high level stuff.” – Jill Coleman
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
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