Apr 30, 2021
A big part of hosting a successful live event is to promote it right. Your audience needs to plan their attendance first in order to enroll, so it’s important to work on the marketing side of things in advance. On the other hand, it’s not ideal to keep talking about the thing for four months straight. In this episode, Jill explains how to divide this period into 3 phases, using bonuses, attracting hard buyers, and offering discounts.
“It’s better and easier for people if they feel that they are going to lose an opportunity. So when you’re taking away a discount, that will get them to take action.” – Jill Coleman
Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
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