Sep 30, 2026
Some people think that running evergreen sales in your business is taking the easy route over live launching, but the truth is that tactics have pros and cons. Making evergreen, daily sales depends on paid traffic, dialed-in messaging, and manufactured (but real) urgency. But the upsides for evergreen selling include...
Sep 28, 2026
The online space changes frequently. If you don’t learn to adapt as you go, you’re going to get discouraged, and that discouragement will make you want to give up. In 2015, when blogging stopped working for business the way it used to, Jill learned to reframe setbacks as puzzles to solve rather than reflections of...
FBU 648: A Challenge to Speak More Directly and Stop using the 3C’s in Your Content, Copy and IG Bio
Sep 23, 2026
Your Instagram bio should be clear and concise, without being too clever or cutesy. Your bio should include: your identity (a concise keyword-searchable name field), your promise (a direct, single "I help" statement free of unnecessary qualifiers), and proof (social proof or credentials that establish authority). Trying...
Sep 21, 2026
Most people think 70 is too late to start over, but not for Patricia Medros—in the past 18 months, she’s grown her following from 900 to 10k and finally built the online business she'd dreamed of for years. When Patricia joined FBA, she was finally able to transition from trading hours for dollars in her online...
Sep 18, 2026
Dr. Melissa Koehl didn't set out to build an online empire—she was a full-time physical therapist buried in one-on-one clients when COVID pushed her to start teaching virtual classes for her hypermobile community, and her first course launch sold just two units. Today, Jill and Melissa unpack how she went from...